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International Social Marketing Association: ISMA0001 Developing a Strategic Social Marketing Plan

Courses

Developing a Strategic Social Marketing Plan

from International Social Marketing Association

About This Course

Fast forward your career in Social Marketing by earning online a Social Marketing Professional Certificate of Completion for the International Social Marketing Association’s Developing a Strategic Social Marketing Plan Course.

This 12-week course provides an in-depth model and planning framework for developing a strategic social marketing plan to improve public health, prevent injuries, protect the environment, engage communities or enhance financial well-being.

Course Format

Each week, you will read 1-2 Chapters in the assigned text, review (on your time) a narrated PowerPoint that offers an in-depth discussion of the assigned chapters, and a detailed description of the assigned Step in the 10 Step Planning Model to be completed that week. Once drafted, you will send a word document to the instructor who will provide feedback on your draft step. Upon final approval of your social marketing plan, you will receive a Professional Certificate of Completion from iSMA.

There will also be 3 “Zoom” sessions where all registered participants in the course can connect and share questions and experiences.

Course Learning Objectives

  1. Understand the Social Marketing definition, planning process and keys to success.
  2. Identify appropriate applications for Social Marketing.
  3. Identify relevant methods and applications for marketing research.
  4. Learn a 10-step model for developing, implementing and evaluating a strategic social marketing campaign.
  5. Develop a social marketing plan

Requirements

The required course text that you will read over the 12 weeks is:

Social Marketing: Behavior Change for Social Good (6th Edition)
Nancy R. Lee, Philip Kotler (SAGE Publications, 2019).

Course Expectations for Certificate of Completion

Upon final approval of your social marketing plan, you will receive a Professional Certificate of Completion iSMA.

  1. Reading assignments prior to each Online session.
  2. Complete viewing online sessions during week assigned.
  3. Submit draft steps for that week by end of week when step is presented.
  4. Learn a 10 step model for developing, implementing and evaluating a strategic social marketing campaign.
  5. Submit final 10 Step plan, by end of Week 12.

Course Staff

Course Staff Image #1

Nancy R. Lee

Nancy R. Lee, is a “pracademic” with more than 25 years of social marketing experience. She has coauthored 13 books on social marketing, 10 with Philip Kotler. She is an Affiliate Instructor at the University of Washington where she teaches Social Marketing.

Frequently Asked Questions

What web browser should I use?

The Open edX platform works best with current versions of Chrome, Edge, Firefox, Internet Explorer, or Safari.

See our list of supported browsers for the most up-to-date information.

Where can I find further details relating to the course?

We recommend reading the course syllabus here.

Enrollment in this course is by invitation only

  • Course Number:

    ISMA0001

  • Start Date:

  • End Date:

  • Course Length:

    15 weeks